This post’s been sitting in my queue for some time because I didn’t quite know how to verbalize my frustration over the fact that it’s nearly impossible to find valuable primary content relating to new technologies from Sun and Apple. Today, Steve Gillmor gave me the final moment of clarity needed to solidify what I’ve been meaning to say. Steve opened a piece, stating that Robert Scoble has done a lot to give Microsoft the visibility and innovative face that it needs to project in order to be successful.
Combine Scoble’s evangelism with the great content that Channel 9 is providing and it’s easy to see why Microsoft technology is dominating the developer’s blogosphere. Channel 9 consistently pushes great content that showcases how easy it is to do specific cool new things with the Microsoft toolset whereas Scoble serves as an aggregating demigod. With two easy rss feeds, I get the best of what the MS blogosphere has to offer at any given moment.
Contrast this model with Apple. Almost everything technical is centered at the Apple Developer Connection which has only one RSS feed. Sure, Apple’s content is concise and relatively easy to keep tabs on but that’s only because of the paltry amount of content. Furthermore, the ADC model has no transperancy, no trust, and no conversation about their development. I wouldn’t know if Apple has something great down the pipe at all, and it’s extremely hard to get excited about their platform when their developer site is merely a feed containing code samples. It’s the conversation that gives Scoble and Channel 9 so much authenticity and Microsoft a higher degree of credibility. Conversely, everything on Apple’s site is sterile and restricted, and thus hardly engaging at all.
Sun’s relatively recent unveiling of Sun Blogs is a great step because the conversation is very real, but it’s deficient because it’s a free-for-all and impossible to digest. Tim Bray used to do a decent job of this with his Sunbeam posts, but that hasn’t been updated in forever. To be fair, it’s not Tim’s responsibility to provide the development face of Sun as Ongoing is his personal blog. Sun Bloggers has a signal to noise ratio that is extremely low and I wish they’d get their act together on this and create some mechanism for letting the cream rise to top. What does get passed around the community are things like Schwartz’s latest insights and sure, Schwartz has a great blog, but it’s about the business strategy of Sun. They need to focus part of their PR strategy on pushing the upcoming technologies that are going to persuade developers like myself to use their platform.
Right now, Sun and Apple need to get their act together and evangelize the technology that’s going to give their respective entities an attractive carrot to developers. I refuse to believe that they aren’t developing something that is revolutionary and can only chalk the silence of the blogosphere up to the fact that their public presence is so low. Please, reclaim part of the developer mindshare with great demos and engaging interviews. Let us know you have a pulse.