What Not To Advertise
Jason Calacanis, of Weblogs, Inc fame, posts a spot-on set of reasons why bloggers shouldn’t take ads from single sources.
Oddly at odds with this set of rules is the fact that I find Penny-Arcade’s advertisements so relevant. They rarely get my clicks, but they frequently get my eyeballs’ attention, something that most ads on the web can’t claim. Maybe it’s because their constant ridicule and banter of one another inspires confidence in their degree of honesty. Probably not, though.
Found by way of Scoble.